Fred Brothers is considered one of the most knowledgeable experts on electronic banking, billing and payments in the U.S., and has executive relationships with most industry providers and large banks. Considered one of the best strategists in the industry, Fred helps our clients' executives solve their most complex strategic "go-to market" challenges.

Prior to founding eCom Advisors, Fred held senior leadership positions at CheckFree Corporation from 1994 to 2005, helping the organization grow from a privately held company with $20 million revenue and 200,000 users to a public corporation with $750 million revenue and 20 million users.

Fred developed CheckFree's in-house Strategy organization, which provided internal consulting on product strategy, new business development, key account strategies, pricing strategy, competitive intelligence, business case development, industry analyst relationship management, strategic partnership negotiations, and merger and acquisition evaluations.

He is a primary author of CheckFree's first five-year electronic commerce strategic plan. An electronic bill pay visionary, he is able to fuse analytics and extensive industry knowledge, visualizing future market evolution, often long before others in the market.

Fred established the Product Design organization that designed CheckFree Web, the most successful consumer payment and bill presentment products in the industry. Additionally, he participated extensively in the conceptual design of the highly customized payment and bill presentment product still used today by Bank of America.